Wednesday, September 30, 2009

Book Marketing - The Story Behind the Book Sensation a Christmas Box

Richard first 'published' his book A Christmas box in December 1992 but in February the following year, the people he still receiving orders for this book. So he decided it was time to publish the book, but a rejected one-by-publisher. Frustrated, Richard decided to self publish his first book and 7,000 copies printed.

Now most books are not even sell 5,000 copies, this was a courageous step. Finally he found a local agent willing to market his book that inspiressaid to him:

"We think you'll do really well. We think you could sell as many as 3,000 copies."

Richard was a sinking feeling inside. What he wanted to do with 4,000 pounds?

The agent had his estimate on the sales, which at its best-selling author was reaching the spot, but a few weeks later he called to say Richard,

"Rick, you'll need more books."

"How many?"

But the agent was reluctant to say. Now this was uncharted territoryto him. A Christmas Box was run over expectations, but for how long it would take to do so was hard to tell.

Richard intuition told him to 20,000 more copies printed, but he cautiously additional 10,000 copies printed and sent to the bookstore. That was on 3 September. On 6 September, he received another call requesting more books.

"I have another 10,000 copies. Did not you receive it?"

They had but they were now available in this book to aHeight of 3,000 copies per day. It was unprecedented.

Richard decided that it's time to build on its local successes and to his book nationally.

He was ill-prepared for the innumerable cancellations received. He said he felt as if he were attacked every day. But he knew of numerous testimonies he received, that was, in fact, this book changed my life and so he persisted with his book "marketing campaign.

He talked about his book to anyone who would listen. Hehas countless radio interviews. And by Christmas of next year, he had a breakthrough. People's magazine contacted him to do a feature story. Then he was contacted by the show today, and suddenly A Christmas Box took a new life.

Major publishers are now queuing up to buy the rights to this book. The first was Warner Books. Quibble is not your representative the bush. He said Richard Evans, that he was entitled to give him $ 2 million U.S. dollars for itsBook - a lot of money.

Richard turned down the offer.

First, Disney was adorned their publishing offer with the offer of an exclusive holiday for himself and his family to Disney World.

"Mickey Mouse Will present the check?" asked Richard.

"If you want", the answer was glib.

Richard turned the offer from Disney's.

But he also realized he was in over his head and looked for an agent - one of the best in the industry, whose credits included Bridges OverMadison County. It was decided that the book auction and the auction starts at 16 publishers try to outdo each other. After the first round only a publisher went out of the tender, Disney had been leading with an offer of $ 2.75 million U.S. dollars.

Suddenly, there was still a benefit for all the rejection. He knew every one of the publishers now compete for his book published. This knowledge could help him make his decision, after the auction run its course. It wasa bizarre twist of fate.

In the end, Bantam Press Simon & Schuster were the leaders had both offers on the table, from over U.S. $ 4 million U.S. dollars. Richard decided to go with Simon and Schuster - much to the disappointment Bantam's. He received an advance of $ 2 million U.S. dollars, and the hardcover version of the book was published by Simon and Schuster in 1995.

A Christmas Box was awarded to the first book to reach the same time, the coveted No. 1 position on the New York TimesBestseller lists for both the hardcover and soft cover versions. To date, more than 8 million copies of this book have been sold and there has also been made into a film of the same name Starring Richard Thomas and Maureen O'Hara.

Richard Paul Evans comes from an underprivileged background, and the success of this book allowed him to fulfill a different goal. In 1997 he founded "The Christmas Box House International - a non-profit organization dedicated to the construction of emergency shelters and is providingServices for abused and neglected children. To date, more than 16,000 children have been housed in Christmas Box House facilities.



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